Success story

How Centerline fights the driver shortage

Seiza x Centerline Drivers

  • 1500 candidates leads yearly

  • Customer since 2017

  • Position to fill: CDL drivers

The Easy Road to Better Driver Recruiting

Thanks to Seiza’s solutions, Centerline Drivers transformed Facebook into an efficient source of recruitment with the ease of use of a job board but with three times more potential candidates to target.


Centerline Drivers is the nation’s most experienced, reliable, and respected partner in the transportation business. Supporting both our drivers and customers, our culture is focused on safety, efficiency, and productivity.

  • Client since – 2017

  • Position(s) to fill – CDL Drivers

The Challenges:

  • Enlarge the reach of their communication to passive candidates. 

  • Increase reach to qualified drivers with a minimum of 1 year of experience

  • Lack of Facebook recruitment expertise

The Solution: 

To ensure the candidates’ Centerline received were well qualified, Seiza customized a set of qualifying questions to gather information on the CDL license and years of experience helping to filter out unqualified candidates. Using Seiza’s audience curated with over 10 years of data points Centerline was able to better target qualified passive candidates, and ATS integration allowed leads to be delivered directly to them and their clients. 

The Results:

Since Original Launch:

Over 8,700 leads delivered via Facebook

“Seiza is now one of our best performing sources in terms of lead app volume. They have been a great partner to work with”

Like Centerline Drivers, accelerate your sourcing with Seiza