Success story

How Southwest Airlines is improving its recruitment thanks to employee advocacy

Southwest logo

Seiza x Southwest Airlines

  • 42k+ jobs shared by employees

  • Goal: work on employer branding

Employee Advocacy Makes Huge Strides

The airline industry has its own unique challenges. See how Southwest Airlines was able to move to the front of the pack with Seiza's Employer Branding solutions and Social Job Sharing. See how they are improving recruitment with employee advocacy.


Southwest Airlines is the world’s largest low-cost carrier. It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the United States and 10 additional countries

  • Client since – 2016

  • Position(s) to fill – Various

The Challenges:

  • Fierce competition 

  • A desire to generate employee referrals

  • An employer branding solution that provided a smooth process

The Solution: 

To solve Southwest Airlines’ pain points, Employer Branding was set up using Social Job Sharing. This technology allowed jobs to be automatically imported from the ATS while also enabling automated social sharing for employees. With strong imagery, and beautiful job cards Southwest Airlines job posts are perfectly positioned to create maximum interaction with candidates. To date, the results have been outstanding.

The Results:

Since Original Launch:

42,392 jobs shared by employees

Kelby Tansey, Social Job Sharing Program Manager

“We have seen great success with Social Job Sharing and we have certainly seen the ROI advantage of this program"

Southwest logo

Like Southwest Airlines, accelerate your sourcing with Seiza